Say Hello to Summi Summi: Bold, Feel-Good Fashion Now at Arbory Store

If you're into feel-good fashion with a playful punch, meet Summi Summi—the Byron Bay label bringing dopamine dressing to your everyday. Known for their bold prints, flattering cuts and sustainable mindset, Summi Summi is fast becoming a cult favourite among those who want to make a statement (and feel comfy doing it). Think mood-lifting colours, easy-wear silhouettes, and just the right amount of 90s nostalgia.

Now stocked right here at Arbory Store, Summi Summi is the label to reach for when you want something a little extra—but still effortless.

The Brand Breakdown

Founded in Byron Bay by Australian designer Ashleigh Freckleton, Summi Summi is all about confidence, creativity, and comfort. The brand champions self-expression and body positivity, with collections designed to be worn your way—layered, styled up, pared back, or thrown on and done.

They use sustainably sourced fabrics like organic cotton and hemp blends across most of their collections, and their commitment to low-impact production is more than a buzzword. With small, considered drops, Summi Summi blends ethical intent with trend-driven design—and it shows.

Why We Love It (and You Will Too)

At Arbory, we’re always on the lookout for labels that bring something fresh to the floor—and Summi Summi fits the brief. Their pieces are designed to move with you and feel good all day long, whether you're heading to brunch or lounging at home.

Best of all? Their sizing is inclusive, their prints are playful, and their staples are anything but boring. It's fun fashion with real heart—and we’re here for it.

Shop Summi Summi In-Store at Arbory

Ready to add some Summi to your wardrobe? We’ve curated a tight edit of their most wearable (and most wanted) pieces—available now in-store at Arbory. Come in, try it on, and discover the hype for yourself.